Festool "Dust free"

Who vacuums wins.

Dust is a pain. A feisty force of Festool vacuums has therefore stepped up to rid the world of dust and do it right. Our film “Dust free” shows what tricks these little suckers have up their sleeves.

The task: The dust has to go.

Creating a dust-free working environment is a pretty dry subject, often with negative associations: restrictions, accidents and health warnings. That’s why making sure people are in the know, though perhaps not easy, is so important. The task: Present the information in such a way that the target audience (professional craftspeople) love it.

The solution: Crank up the machines.

Working dust free has a load of advantages. These are demonstrated by the products themselves, as the Festool Vacuums come to life. As the stars of the show, they showcase their abilities in glorious technicolor. Lunchbox and brush feature in supporting roles and tell the story in an understandable and accessible way. It might sound overly simplistic, but what works is that the film’s fun to watch. Presented in this positive way, even technical specs can shine.

Job done: Dust-free, quite incidentally.

Professionals from more than 11 countries have seen the film as part of an international promotional campaign. Their feedback: A perfect combination of entertainment and information. The film raises awareness of the subject matter and viewers want to find out more.

Making-Of

 

  • The household dust seen in the film was real Studio Flox dust.
  • Festool vacuums are great animation aids.
  • The dust was animated “backwards” for more precise results.

 

  • Konzept & Produktion: Studio Flox GmbH
  • Regie: Maximilian Zenk
  • DP/Stop Motion: Florian Haßler
  • Assistenz: Nicola Herrmann
  • Musik: Markus Götze
  • Sounddesign: Gerd Böttler
  • Sprecher: Sebastian Schäfer
  • Recording: Tonstudio Frau Schübel

 

 

 

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